Pakistan President Dr Arif Alvi and PCB Chairman Ehsan Mani will grace the occasion with their presence at a ceremony organized to promote breast cancer awareness before the final T20I match between Pakistan and Sri Lanka.
Lahore’s Gaddafi Stadium will be covered in pink, the colour associated with breast cancer awareness, as the Pakistan Cricket Board (PCB) collaborates with the Pink Ribbon for creating awareness of the disease.
According to the PCB, the President will pin pink ribbons on the captains; meanwhile the players along with match officials will wear the ribbons during the match.
Furthermore, the stumps for the final T20I between Pakistan and Sri Lanka will be themed in pink. The sponsors of the series will support the pink ribbon campaign by changing their branding colours inside the stadium.
Pink-clad fans will be observed tomorrow as the PCB will distribute 12,000 ribbons in the crowd, and 750 pink shirts will be given out to the spectators in various stands inside the stadium.
Pakistan has the highest occurrence of breast cancer in Asia with almost 90,000 new cases reported each year. The initiative is a part of #PINKtober as October is internationally marked as the breast cancer awareness month.
Getting a mammogram after the age of 40 can help in early detection of breast cancer. The pink ribbon campaign aims to raise funding for the research on cancer therapeutics, better screening, and making treatment options less invasive for the patients. Almost one in nine women are at a high risk of getting breast cancer at some stage of their lives. However, being vigilant about the early symptoms and making lifestyle changes can help reduce the risk factors.