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PCB finalises three-year broadcast deal with PTV
Broadcast Deal

PCB finalises three-year broadcast deal with PTV

The Pakistan Cricket Board (PCB) has signed a broadcast deal with state broadcaster Pakistan Television (PTV) for the next three years, which is expected to generate revenue in excess of $200 million.

The all-encompassing deal will see all major domestic tournaments and Pakistan's international home series including assignments of the women's and junior cricket teams being broadcast on PTV Sports for the 2020-2023 cycle.

The agreements that additionally featured securing cable distribution with I-Media Communication Services were signed in the presence of Prime Minister Imran Khan, who is the Patron of the PCB.

The decision to grant exclusive rights to a national broadcaster marks the first instance of such an occurrence in almost three decades. In recent times, the rights for Pakistan's home series have generally been awarded to Ten Sports or as part of a joint arrangement with PTV.

The outreach of the state broadcaster will allow fans to follow developments in the domestic season and enjoy good competitive cricket.

The PCB is also working on ensuring broadcast and distribution of the country's cricketing engagements in international territories separately by unveiling a new structure for its digital media rights.

The board has promised an upgradation in PTV's production quality, announcing its desire to convert the sports channel to HD broadcast format.

"The broadcast deal also marks the launch of rebuilding PTV's production and broadcast capabilities, with a conversion of PTV Sports to HD broadcast format already in the pipeline to be followed by the acquisition of not only international quality production equipment but also training of its staff during the production by PCB of cricket matches in Pakistan," the PCB said in its media release.

"It also seeks to create the impetus to expedite the conversion of analogue cable to digital cable in Pakistan which will go a long way in ensuring all cricket fans receive the highest quality and maximum quantity of cricket content on their television screens."

The organisation representing cable operators across the nation is one of the signatories of the deal that seeks to eliminate redistribution without proper authorisation.

"The broadcasting arrangement is structured to provide for increasing revenues over the term of the cycle and PCB expects to earn in excess of US$200 million over the three-year term," the PCB stressed.

The PCB has added it plans to invest PKR 15 billion in revamping cricket infrastructure by directing its attention on renovating stadiums, employing top coaches for City Cricket Associations, restarting inter-university cricket and improvement of grassroots cricket.