The game of cricket has become a lot more commercialized than before as players and teams ought to take part in marketing campaigns of sponsors and endorse their products.
Indian skipper Virat Kohli was recently announced as the only cricketer among the top 100 highest paid sports stars in the world as he currently occupies the 83rd spot in the list.
According to statistics, the batting maestro has even surpassed some of the biggest movie stars in the country as he is now the biggest celebrity endorser of India, with a brand value of USD 171 million.
Kohli has been at the top for 2 consecutive years now while Bollywood diva Deepika Padukone ranks second in the list with an overall brand value of USD 103 million.
The list is predominantly featured by Bollywood megastars as Deepika is followed by Akshay Kumar (USD 67 million), Ranveer Singh (USD 63 million), and Shah Rukh Khan (USD 61 million).