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International Cricket Council (ICC)

The International Cricket Council (ICC) have announced a partnership with UNICEF to conduct #OneDay4Children, a tournament-wide campaign focused on bringing the world of cricket together as one team to help build a better world for every child, at the World Cup.

A wonderful humanitarian initiative undertaken by the world governing body for cricket, former English skipper Nasser Hussain has been designated as the brand ambassador for this campaign.

The money generated from this tournament will be donated to UNICEF in their efforts to promote sports and healthy well-being for kids in cricket playing nations. The chosen venue of Edgbaston will turn blue in accordance with the theme of the event.