The legendary Indian batsman, Sachin Tendulkar has sued Australian batmaker Spartan Sports over an alleged non-payment of $2 million bound by an exclusive licensing agreement. In a filed civil lawsuit he accused the company of using his name and image to promote products and then failing to pay him $2 million in royalties.
Tendulkar took part in promoting the products and appeared at a range of promotional events in places such as London and the Indian financial hub of Mumbai, the documents showed.
However, by September 2018, Spartan had failed to make a single payment owed and he made a formal request for payment. When none came, he ended the agreement, asking the company to stop using his name and likeness.