During the recently held meeting of the chief executives of all Full Member nations of the International Cricket Council (ICC) in London, the ICC put forth an idea that the ODI World Cup should take place every three years instead of four.
The International Cricket Council (ICC) headquarters
However, according to reports, ICC faced rejection from almost every full member nation who attended the meeting. The members reportedly are more keen on the T20 competition. The ICC members believe that at a time when a World Cup once every four years is not yielding desired value, hosting one every three years doesn't make sense.
The idea stems from the ICC's growing urge to have one global tournament every year. There are mainly three world events that the ICC can host - the men's 50-over World Cup, the World T20 and the women's World Cup.