Former Pakistan Super League (PSL) title-holders, Peshawar Zalmi has once again emerged as the number one franchise in terms of brand value in the fourth edition of the league. Zalmi’s proud moment was appreciated by Pakistan Cricket Board (PCB) Chairman Ehsan Mani, who congratulated the efforts of the franchise in achieving this landmark.
According to statistics revealed by Nielsen Sports, Peshawar Zalmi’s brand value has been evaluated at a whopping 40.5 million USD, making it the most expensive franchise in the league. They have experienced 42% increase as compared to PSL 3.
The sponsors and partners of the sports entity garnered the most brand value in the entirety of PSL 4. This is the fourth successive time Zalmi has topped the brand value charts. Nielsen has declared Zalmi the biggest franchise in PSL.