The recently concluded World Cup in England and Wales was one of the closely fought competitions ever witnessed in the history of the game. The nerve-racking thriller in the final at Lord’s between England and New Zealand truly captured the roller-coaster ride of emotions the entire tournament was for fans.
One aspect of this year’s edition of the mega-event was that the digital coverage provided by the International Cricket Council (ICC) was top-notch and fulfilled fans’ thirst for the sport. The quality video content generated by the ICC has seen them acquire a whopping 4.6 billion views across the World Cup.
Breaking all previous records of digital viewership, the ICC also saw 3.3 billion minutes of its videos being watched across Facebook and YouTube. The staggering statistics show that the love of cricket is still well and truly intact among fans.